Wednesday, March 17, 2010

The Economics of Cup Noodles

Jeremiah has been eating cup noodles quite a bit over the past few weeks. He has tried the various brands of cup noodles available here, ranging from the humble and least inexpensive Indomie cup noodles (S$0.50) to the most pricey Korean kimchi noodes (S$2).

One thing Jeremiah could not fathom was why all the various cup noodles came with forks in them. Afterall, the manufacturers, expecially the lower-end ones, could cut back on costs if they did not include the forks.

It was only today that he figured out why. Though a humble product elsewhere, cup noodles, even the least expensive ones, are quite "luxurious" here. When eating instant noodles, less well-off Indonesians would often buy packet instant noodles, which are about one-fifth the price of cup noodles, and add boiling water to the noodles before eating them.

The times we tend to take for granted at times...

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