Saturday, March 27, 2010

The Power of Friends



As a marketing tool, word of mouth has traditionally been neglected as compared to its cousins like media advertising etc, though not by the brewers of Bir Bintang.

The label on Jeremiah's half-consumed Bir Bintang can reads, "Delicious Consumed Together With Friends".

Would you like to drink with Jeremiah? Maybe it would make his stale beer taste better.

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